If you've ever been on a diet, you know that a forbidden treat, like cake or candy, always tastes better when you aren't supposed to be having it. Well, according to a new study from Northwestern University, food guilt – associated with dieting – can actually make "off-diet," indulgent foods taste better than they normally would. Basically, the more guilt you feel, the more pleasure you will experience while eating a forbidden treat. Now, if only we could feel guilty about eating broccoli ... (Time)
